The Local Consumer’s Digital Path to Purchase

Inevitably, the path to purchase has become much more complex with the advancement of digital media. While buyers once heavily relied on word of mouth recommendations, they now have a proliferating number of channels to research and evaluate who or where to buy from. This is especially confusing for business owners, who must adapt to all the directories, social media sites, and apps that people are using to find local businesses. Considering the kind of decisions consumers are making and how they are making them, we’ve architected an infographic to map out the many stops on the path to a final purchase.