Technology and Direct Mail

Near field communication is a hot new trend that has the potential to revolutionise the direct mail marketing sector. Basically it involves embedding a chip into direct mail materials that creates a wireless connection between itself and mobile devices in close proximity. This allows users to instantly view additional content and special offers from a brand. Find out more about how you can integrate NFC and other hot new technologies with your direct mail marketing campaigns by viewing the Baker Goodchild infographic.