Tag: direct mail
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Direct mail isn’t dead but its certainly changing
Wondering whether it’s worth investing in direct mail in 2015? According to Baker Goodchild the answer is yes! Their latest figures show that direct mail usage is on the rise and consumer responses are better than ever before. See their infographic to find out why direct mail isn’t dead and how it’s changed over the…
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Direct Mail and Augmented Reality
AR stands for augmented reality and is a brand new technology that tech-savvy businesses are incorporating into their direct mail campaigns. Basically it allows brands to share 3d images of their products via consumers’ smartphones. Find out more about the technology and how it can be used with direct mail by viewing this infographic by…
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Direct Mail and QR Codes
PURLs (personalised URLs) allow you to provide customers with personalised recommendations and offers and are the key to driving conversions from your direct mail marketing campaigns. Add a QR code into the mix and you’ll be well on your way to driving increased traffic and sales. For more information on integrating QR codes and PURLs…
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Technology and Direct Mail
Near field communication is a hot new trend that has the potential to revolutionise the direct mail marketing sector. Basically it involves embedding a chip into direct mail materials that creates a wireless connection between itself and mobile devices in close proximity. This allows users to instantly view additional content and special offers from a…
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How to Create Impact with Direct Mail
How effective is your direct mail campaign? Even in this technological age direct mail is still one of the most effective marketing tools due to its tangibility. Customers enjoy receiving information they can hold in their hands. 62% of people in the UK say that they like to receive direct mail telling them about new…