Tag: corporate social responsibility
-
Marketing 3.0: The Rise of Purpose-Driven Social Brands
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom…
-
Social work in business
Over the past few decades, many corporations have learned to tap into the expertise of social workers by creating roles for them within the corporate hierarchy. The infographic below shows how social work plants the seeds for corporate good and describes the varied roles that social workers fill within corporations. Some companies have initiated CSR…