Tag: consumer behavior
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All Signs Point to Billboards
Billboards are one of the longest standing forms of advertising. Outdoor advertising is largely affective because of its ability to reach consumers while they’re active. Outdoor cannot be turned off, fast forwarded or ignored. The success of billboard advertising is evident through statistical data linking these ads to consumer behavior.
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The Local Consumer’s Digital Path to Purchase
Inevitably, the path to purchase has become much more complex with the advancement of digital media. While buyers once heavily relied on word of mouth recommendations, they now have a proliferating number of channels to research and evaluate who or where to buy from. This is especially confusing for business owners, who must adapt to…