Tag: branding
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5 Ways To Market Your Sports Team
In the world of modern sport, a team is not just a team, it’s a brand. As much as the team enjoy playing, and as much as the team’s management are passionate about the sport, they need to make money to carry on doing what they love. The good news is it’s pretty easy to…
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Evolution of Logos
The infographic is titled the Evolution of Logos, and explains just that. Branding and brand image is such a hot topic in the marketing world today. Branding and logo deign is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some…
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6 Ways To Make Customers Fall In Love With Your Brand
To have a customer simply like your brand just isn’t going to cut it; make them fall in love!
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Marketing 3.0: The Rise of Purpose-Driven Social Brands
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom…
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Seven Steps to Building a Strong Brand
You don’t have to be a multinational company to develop a strong brand. The following tips and guidelines will help when developing your brand strategy in the future.
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Building a Small Business Brand Online
When most people hear the word “brand,” they think of big companies like Coca-Cola and Apple. But any company that’s in business has a brand; some are just more developed, better tended and more widely recognized than others. Brands have been common in our everyday lives for as long as most of us can remember,…