Of Love & Money: Valentine’s Day in the UK

It wasn’t that long ago that Valentine’s Day meant buying a card for your loved one and perhaps a bunch of flowers or a box of chocolates. Not anymore. Exactly how much we British spend on Valentine’s Day varies depending on the survey you look at, but whichever one you choose, the days of a simple card and a box of chocolates being sufficient on the 14th of February seem to be long gone. On average, men spent £40 on their partner on Valentine’s Day, whereas women spent an average of £24.