Deciding between hiring an in-house affiliate program manager (AM) or an outsourced program manager (OPM) is a task that should not be taken lightly. Although both have the same tasks and responsibilities, their positions are very different, which this infographic shows in great detail. After you study this infographic, you will find that hiring an OPM will most likely be the better choice for your e-commerce business’s affiliate marketing needs. If you outsource the job to a company whose expertise lies in online marketing, the results you’ll achieve will be much greater than going with an in-house manager. For help making your decision, this infographic will be an invaluable tool.
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