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Technology is changing people’s lives. It’s changing the way in which they spend their money and their time; the way they communicate and the way they confer and consider. It’s also influencing the way in which they respond and ultimately the way in which they wish to interact. It’s vital therefore that as a business you understand how technology impacts their day to day lives and use this intelligence to inform your multi-channel marketing strategy to the full.

The infographic we have produced shows how the product was built and what insight businesses can use to inform their multi-channel marketing strategies. Ensuring the right message is targeted at the right person, through the right channel to cut costs and improve response.