How effective is your direct mail campaign? Even in this technological age direct mail is still one of the most effective marketing tools due to its tangibility. Customers enjoy receiving information they can hold in their hands. 62% of people in the UK say that they like to receive direct mail telling them about new deals and offers.
In order to enact an effective direct mail campaign there are many areas that should be considered. Its important that your mailer stands out from the crowd and grabs the customers attention before they even open the envelope. Consider size and shape, colour theory and of course content when producing marketing material. This infographic details the most important aspects to consider when designing your mailer and great tips on how to maximise the impact of your direct mail campaign.
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