Research by Bell Pottinger Wired, one of the UK’s leading digital consultancies, reveals that this year’s Consumer Electronics Show (CES) was mentioned more than 1.5 million times online, across media sites, blogs, forums and social networks, such as Twitter.
Insights into online conversations around the event, held in Las Vegas on 7 to 10 January 2014, with more than 3,200 exhibitors and 150,000 visitors, highlight the extent to which consumers engaged with CES online.
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