How Personality Traits Predict TV Habits

Americans LOVE television. According to Nielson, the average American spends 34 hours per week watching TV and over nine hours watching psychological traits, tv, habits commercials.While traditional demographics provide basic information about viewers, we wanted to understand what role psychological traits have in viewing habits of NBC shows. Our research team found that three personality traits (agreeableness, openness, and conscientiousness), were between 1-10x more predictive of behavior than demographics. This is the first study of its kind to analyze psychological traits as a motivating factor for television viewing preferences.